Brewing Sake in Joetsu since 1815

  • Myokoshuzo Co., Ltd

    We've based on its sake making on traditional methods, carefully chosen ingredients and creative imagination over 200 years.

  • Our Treasures

    Our sake brewing revolves around three essential factors.

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    High-quality rice from Niigata and other locations

    Niigata rice, a superior-quality variety, is nurtured in paddy fields by an abundance of pure-flowing snowmelt from the mountains. We use high-quality rice, mainly grown in Niigata Prefecture.

    Our brewers are also experienced, expert rice farmers.

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    Natural spring water from Myoko Mountains

    Knowing that great sake depends on great water, we use super-soft natural spring water sourced from the Myoko Mountains—the key ingredient in the refreshing, mild sweetness of every first sip of our sake.

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    Masayuki Hirata, a renowned master brewer

    Born in 1950 as the son of a local farmer, Hirata worked at the National Tax Agency’s Brewing Research Institute before eventually joining Myokoshuzo's production team. After passing the national examination for first-class brewing, he became an official Echigo sake master at the young age of 38. Now, Hirata is a “Meister” of the All-Japan Technicians Union and a “Master Artisan of Niigata.”

  • Our Sake Brands

    We've developed our sake brands with different characteristics to meet diversified needs.

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    Our main brand

    This brand was named after Myoko-san (Mount Myoko)—the “Mount Fuji of Echigo,” a majestic peak standing 2,454 meters high. Around Myoko-san lie the Echigo Plains, which provide the nurturing natural environment for our products.


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    Echigo Oyaji

    The epitome of dry sake

    “Echigo Oyaji” means “Echigo father.”

    “There are two things that always take time to hit home,” an old Japanese saying goes: “Your father’s views and cold sake.” In other words, you should always take the advice of your loved ones to heart, even if you don’t like it not at present—you’ll understand the wisdom later.

    The taste of Echigo Oyaji sake might be dry, but as the proverb says, that bite has the flavors of true kindness behind it.

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    A perfect complement to specific foods

    The “Montmeru” brand took shape around the concept of marrying sake to the tastes of specific food.
    “Khaviyar” is best paired with both black and red caviar, “Joie de Poulet” with chicken, and
    “Foret du Fruit” with cheese and fruits.

  • Awards

    Gold medals from the Japanese government

    14 gold medals in the Nationwide Annual Japan Sake Awards over the last 20 years

    Kanto/Shin-etsu Sake Awards

    31 prizes in the Kanto/Shin-etsu Sake Awards


    Gold Medal at KURA-MASTER in France

    Gold Medal and Silver Medal at the International Wine Challenge in London

    Silver Medal at the U.S. National Sake Appraisal


    Five Gold Medals at the U.S. National Sake Appraisal


    Honjozo Trophy (top prize) at the International Wine Challenge in London

    Junmai Grand Prix (top prize) at the U.S. National Sake Appraisal


    Three Gold Medals and one Silver Medal at the U.S. National Sake Appraisal


    Honjozo Trophy (top prize) at the International Wine Challenge in London


    Silver Medal at the U.S. National Sake Appraisal


    Listed on the menu at Zuma, a luxury Japanese restaurant in London


    Gold Medal at the SAWA 2005 Awards, sponsored by famous Asian publication WINE&DINE

  • About Us

    Company video

    (in Japanese; 7:32 in duration)

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    Our Team

    We work together to contribute to people’s wellness and popularize Japanese sake culture through the production of high-quality sake.

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    Our master brewer

    Masayuki Hirata, our master brewer, spends his springs and summers cultivating rice. He is growing also sake rice for brewing special sake!

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    Our website in Japanese

    Check out the latest news and event information.

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    Company profile

    Company Name: Myokoshuzo Co., Ltd

    Foundation: 1815

    Paid in Capital: JPY 70,000,000

    President: Haruhisa Matsuda

    Description of Business: Production and marketing sake products

  • Stay in Touch

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  • Contact Us

    Feel free to contact us if you have any questions.

    2-7-47, Minamihoncho Joetsu city, Niigata, 943-0841